1 Interactions = Exposure
The more you comment, like, and converse with other Instagram users, the more clout your own account will have in the search engine algorithm. On top of that, if you are genuinely personable, you may gain some actual connections with other users. Those online friends may soon become valuable allies, helping to promote your product or service to the greater Instagram community.
2 Maximize your Instagram Skills
Over the last few years, Instagram has continually rolled out new features and improvements. Learn as much as you can about these new features. Play with all of the filters! Utilize all of the business analytics tools that Instagram has recently made available. To easily keep abreast of all of these events, you can follow the Instagram for business blog: blog.business.instagram.com.
3 Avoid Over Exposure
You don't need to post on Instagram every day, not even once a day. If you post too much, you run the risk of over saturating your followers feeds and may even end up alienating them.
4 Be Down to Earth
There is no need to be pretentious when sharing your business. You don't really need to lie or exaggerate to successfully market. In fact, just the opposite is the case. Be honest. Be naturally funny. Be absolutely real and down to earth with what you are doing and who you are and people will shower you with natural appreciation. Despite the appearances, people are actually hungry for genuineness. Honest and genuineness shines brightly!
5 Interact with your Followers
There are many ways to do this well. You can reply to each and every comment. If you have a large enough following, you can praise a follower once a week. Engage your followers by commenting on their photos. Doing these things will bring a great deal of buzz to your Instagram account.
6 Mention Celebrities
Feel free to tag celebrities and other luminaries in your posts. They might just enjoy what you've said, and bring attention to your account. Do this genuinely, without any expectations for certain results.